WE’RE GROUNDSWELL

Affordability and
resilience you can
feel at home, and in
community.

We lower energy bills and preserve housing for neighbors across rural, small-town, and urban America.

Letter from the CEO

Good Neighbors, Bad Neighbors, and the Data Center Next Door

Keynote: A Vision for Shared Prosperity
At the Data Center Crossroads:
Land, Energy, Water, and The Future of Rural Power

2026 Rural Renaissance Roadshow

November 4 – 6, 2026 | Decatur, Alabama

Safety & Energy.
Efficiency
Improvements
Guided by Local
Communities.

Groundswell’s SOUL® (Save On Utilities Long-term) program funds home safety and efficiency upgrades that improve energy affordability and build local resilience to extreme weather.

THE GROUNDSWELL WAY

The last mile is our first mile.

The last mile of infrastructure — roads, broadband, the grid — is where people are served. At the community center, and at the kitchen table. That’s where we start.

WHAT WE DO

From porch to policy.

Affordability

Cutting bills and making the repairs and upgrades homes need.

Resilience

Building physical, democratic, and economic resilience where we work.

National leadership

Leading the national conversation and setting the model others follow.

HOW WE WORK

In partnership with communities,
we make lasting change, at scale.

1

We braid

We combine funding sources, so partners and families skip the red tape.

2

We bridge

We connect utilities, governments, and tech companies to the people they’re trying to serve.

3

We build

We build durable home and community resilience that delivers real benefit.

We care. We show up for the long haul, with and for the communities we serve.

THE RECEIPTS

Grounded scale, proven trust. 

Every $1 of core support unlocks more than $12+ in corporate, government, and incentive funding in 2026.

Net Promoter Score from the homes we serve (on a scale of –100 to +100).

$46K

What a $10K investment in one home unlocks over 20 years in matching funds, savings, and wealth.

WHAT RESILIENCE SOUNDS LIKE

“The stress level has come way down. I don’t panic the minute I see the bill.”

-SOUL program homeowner

NATIONAL LEADERSHIP

Rural Renaissance Roadshow

November 4–6, 2026 · Decatur, Alabama

We don’t show off.

We show up.

Stay connected. Get updates from the communities we serve.