Save the Date!
2026 Rural Renaissance
Roadshow: At the Data
Center Crossroads

November 4 – 6, 2026 | Northern Alabama

Westside Resilience Corridor

The Westside Resilience Corridor is a coalition of churches in historic Westside Atlanta, working in partnership with Groundswell, Inc. to strengthen local infrastructure and resilience capacity for the Westside Atlanta community.

Moving at the Speed of Trust, Part 2

An Indian Country Roundtable

CEO Update:
SE Rural Power
Solar for All,
Standing Firm

Groundswell CEO Michelle Moore shares an update about the Southeast Rural Power program in the wake of announcements from the U.S. Environmental Protection Agency.

Westside Resilience Corridor
Launched to Strengthen Community,
Increase Energy Efficiency,
Expand Energy Access

Church Leaders partner with Groundswell, Georgia Power, GEFA, and the City of Atlanta to serve area families.

Building
Community Power.
Cutting Electricity.
Bills in Half.

Groundswell is improving community resilience and delivering real savings to families that need them most.

On Track for
$29M in Household
Energy Savings
by 2030.

By 2030, our programs will expand to reach 36,000 families with $29 million in yearly savings—including $400 million in lifetime household savings through our Southeast Rural Power Solar for All Program.

7,000+ Families.
$3.6M Saved per
Year. Powering
Communities from
Georgia to Illinois.

Groundswell is cutting energy bills in half for more than 7,000 income-qualified families—delivering over $3.6 million in annual savings across communities in the Heartland, Mid-Atlantic, and Southeast.

Community.
Resilience in
Action: Powering
Safe Havens When
It Matters Most.

When the power goes out, Groundswell’s Community Resilience Hubs keep trusted spaces—like churches and community centers—open and powered.

Safety & Energy.
Efficiency
Improvements
Guided by Local
Communities.

Groundswell’s SOUL® (Save On Utilities Long-term) program funds home safety and efficiency upgrades that improve energy affordability and build local resilience to extreme weather.

ABOUT GROUNDSWELL

Groundswell builds community power to strengthen local resilience for everyone and cut electricity bills in half for our neighbors who need savings the most. We’re on track to deliver more than $29 million in annual energy savings to 36,000 households and deploy more than 40 resilience hub projects across 12 states by 2030.

Community Development with Clean Energy.

We use community solar, resilience hubs, and residential energy efficiency to preserve affordable housing, strengthen the grid, and support local economic development. 

Leveraging Data and Ethical AI to Scale Results.

We connect people with projects through our data platform to deliver sustainable, measurable results.

People-Focused and Place-Based.

Founded in 2009, Groundswell joyfully serves rural, small-town, and urban communities in the Heartland, Mid-Atlantic, and Southeast with programs tailored to local priorities and supported by governance structures that keep us accountable to the people we serve.

From Demonstration to Transformation.

We deliver tangible projects that build momentum towards operationally sustainable programs that deliver bill savings and improved resilience.

OUR IMPACT/WHERE WE WORK

Groundswell by the Numbers

7,800
Households

Served directly through Groundswell programs.

$1.04M
Invested

Directly into income-qualified households through home repairs and energy efficiency upgrades.

$3.9M
Savings

Annual energy savings realized by participating households.

13 Community Resilience
Hubs

Constructed or in development in 3 states.

OUR PROGRAMS & INITIATIVES

Community Resilience Hubs

Groundswell’s Community Resilience Hubs combine solar and battery storage to keep neighbors connected and safe when the power goes out. Located at trusted spaces, like churches and community centers, resilience hubs stay open to power medical devices, charge phones, and support emergency communication.

Learn More

Energy Efficiency with SOUL®

Groundswell’s SOUL® program helps hardworking families and seniors make their homes safer, healthier, and more energy efficient. By covering the cost of repairs and upgrades, SOUL® lowers utility bills and builds resilience.

Learn More

Southeast Rural Power

Groundswell’s Southeast Rural Power program is a commitment to energy affordability and community resilience in rural America. By partnering with local utilities, we’re building resilience hubs, community solar, energy-efficient home upgrades, workforce training, and small business support, investing in stronger, more self-reliant communities.

Learn More

Community Solar

Community Solar Groundswell’s community solar projects make energy work for everyone, without having to put panels on your roof. We bring the benefits home by cutting electricity bills, hiring local workers, and making sure savings and support stay in the community.

Learn More

SolMate Data Platform

SolMate is Groundswell’s smart, easy-to-use platform that helps connect families to energy savings—fast. Built to support community energy programs, SolMate uses AI to cut through red tape, simplify enrollment, and make sure savings reach the people who need them most.

Learn More

Rural Renaissance Roadshow

Groundswell’s Rural Renaissance Roadshow brings rural leaders together to spark ideas, build partnerships, and bring real resources home. Save the Date for Nov. 4-6 and join community, energy, tech, and policy leaders “at the Data Center Crossroads” to address hard questions and explore the future of rural power.

Learn More

BUILDING COMMUNITY POWER, TODAY & TOMORROW

Serving rural, small-town, and urban communities across 12 states in the Heartland, Mid-Atlantic, and Southeast.

Heartland

Mid-Atlantic

Southeast

Newsletter

Stay Connected. Stay Empowered.

Sign up for our newsletter to receive the latest on project milestones, enrollment opportunities, and inspiring stories from hardworking families across the communities we serve.

LATEST NEWS & HIGHLIGHTS

The Groundswell Way: Episode 4, Part Two: Moving at the Speed of Trust — An Indian Country Roundtable

Part Two expands the conversation with a dynamic Indian Country roundtable featuring leaders from the Alliance for Tribal Clean Energy, the Native American Agriculture Fund, and Groundswell. Together, the panel explores what it actually takes to build trust, move beyond transactional partnerships, and support Indigenous-led solutions in energy, food systems, and community resilience.

At the Data Center Crossroads: Land, Energy, Water, and the Future of Rural Power

AI data centers have become a kitchen table issue, especially in the small towns and rural counties where data center developers are locking up hundreds of acres of potential data center sites. Their impact on energy infrastructure and affordability is one part of a broader picture that encompasses land use, energy, water, and economic development in ways that will help – or hurt – our quality of life for generations to come.

The Groundswell Way: Episode 4, Part One – Moving at the Speed of Trust, with Special Guest Governor Stephen Roe Lewis, Gila River Indian Community

In Part One of Moving at the Speed of Trust, we sit down with Governor Stephen Roe Lewis of the Gila River Indian Community for a powerful conversation about resilience rooted in ancestry, sovereignty, and responsibility to future generations. Recorded at the 2025 Rural Renaissance Roadshow, this episode explores how Indigenous leadership bridges ancient knowledge with modern innovation—from thousand-year-old irrigation systems to solar-over-canal projects that are redefining water conservation and clean energy in the Southwest.

Joy in Community + A Gift for You

As our team at Groundswell closes out this year, we’ve been taking time in community with one another to celebrate all the ways we’ve been able to keep serving our neighbors.

A Letter of Thanksgiving

Every other Thursday, our team here at Groundswell gathers for Thankful Thursdays. We all join in and share one thing we’re each grateful for that week. Sometimes people give thanks for each other or for our partners or for provision, and sometimes it’s for health and family. One of the things that has struck me about our Thankful Thursdays this year is that, even in the midst of the hardest weeks, we have been overflowing with gratitude.

A vibrant graphic for The Groundswell Way podcast featuring a cutout photo of Matthew Wesley Williams, Senior Vice President of Community Development, Marketing, and Communications at Groundswell, posed with community members from the launch of the Westside Resilience Corridor in Atlanta. The podcast logo is prominently displayed alongside the group, while the distinctive murmuration pattern from the Groundswell logo creates a dynamic background symbolizing unity and collective impact.

The Westside Resilience Corridor: A Two-Part Episode

Westside Atlanta churches are carrying forward their civil rights legacy together, building local resilience with Groundswell and key partners. Episode 2 of The Groundswell Way spotlights resilience in a historic part of Atlanta, the Westside, particularly Southwest Atlanta. While Atlanta is known as the birthplace of the civil rights movement, Southwest Atlanta was its incubator...

Video cover image for the recording of Andrew Freear, Director of Rural Studio at Auburn University’s School of Architecture, Planning and Landscape Architecture, delivering a keynote presentation at Groundswell’s 2025 Rural Renaissance Roadshow in Opelika, Alabama. The cover features Andrew Freear, with the event’s branding, Rural Renaissance Roadshow logo, and a vibrant Alabama backdrop. This image highlights thought leadership in rural design, sustainable architecture, and community innovation.

2025 Rural Renaissance Roadshow: Keynote by Andrew Freear

Andrew Freear, Director of Rural Studio at Auburn University’s School of Architecture, Planning and Landscape Architecture, kicked off Groundswell’s 2025 Rural Renaissance Roadshow with an opening keynote address on resilience by design – the theme of this year’s Roadshow. Freear delivered expert insights on sustainable rural development and innovative design strategies for community resilience.