ABOUT GROUNDSWELL
Groundswell builds community power to support local resilience and cut electricity bills in half for our neighbors who need savings the most. We deliver community solar, resilience hubs, and residential energy efficiency to preserve affordable housing, strengthen the grid, and support local economic development. Founded in 2009, Groundswell joyfully serves rural, small-town, and urban communities in the Heartland, Mid-Atlantic, and Southeast.
We deliver community-powered solutions through:
Community Solar that expands access to clean, affordable energy.
Resilience Hubs powered by solar and battery storage that provide critical services before, during, and after emergencies.
Home Energy Efficiency and Repair Programs that lower utility costs, improve home health, and increase comfort.
An AI-enabled data platform that connects communities, partners, and resources to scale impact more efficiently and equitably.
By helping families save money, strengthening neighborhoods, and expanding access to clean energy, we’re building healthier, more resilient communities one household at a time.
OUR IMPACT/WHERE WE WORK
Groundswell by the Numbers
8,641
Households
Served directly through Groundswell programs.
$2.5M+
Invested
Directly into income-qualified households through home repairs and energy efficiency upgrades.
$18.5M
Savings
Total energy savings realized by participating households.
10 Community Resilience
Hubs
Constructed or in development.
OUR PROGRAMS & INITIATIVES
Community Resilience Hubs
Energy Efficiency with SOUL®
Rural Renaissance Roadshow
Groundswell’s Rural Renaissance Roadshow brings rural leaders together to spark ideas, build partnerships, and bring real resources home. Save the Date for Nov. 4-6 and join community, energy, tech, and policy leaders “at the Data Center Crossroads” to address hard questions and explore the future of rural power.
Community Solar
Groundswell’s Community Solar projects make energy work for everyone, without having to put panels on your roof. We bring the benefits home by cutting electricity bills, hiring local workers, and making sure savings and support stay in the community.
Gratava Data Platform
Gratava is Groundswell’s smart, easy-to-use platform that helps connect families to energy savings—fast. Built to support community energy programs, Gratava uses AI to cut through red tape, simplify enrollment, and make sure savings reach the people who need them most.
BUILDING COMMUNITY POWER, TODAY & TOMORROW
Serving rural, small-town, and urban communities across 12 states in the Heartland, Mid-Atlantic, and Southeast.
Heartland
Mid-Atlantic
Southeast
Newsletter
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LATEST NEWS & HIGHLIGHTS
ICYMI: Groundswell to Deliver Energy Savings and Home Repairs for LaGrange Families with Support from Google
Groundswell is expanding access to energy affordability in LaGrange, Georgia, with support from Google, as part of a broader announcement tied to Google’s new data center investment in the community.
ICYMI: Groundswell Expands Energy Affordability Work in West Memphis Through Google Energy Impact Fund
Groundswell is expanding its work to deliver energy affordability and home improvements in West Memphis as part of Google’s West Memphis Energy Impact Fund.
The Groundswell Way: More Than Buildings: The Human Side of Resilience
In this final dispatch from the 2025 Rural Renaissance Roadshow in Opelika, Alabama, The Groundswell Way closes out its on-the-ground series with a powerful conversation between host Matthew Wesley Williams and Andrew Freear, Director of Auburn University’s Rural Studio.
ICYMI: We’re Expanding Energy Affordability in LaGrange, GA, and West Memphis, AR
Groundswell is bringing energy savings and critical home repairs to families in LaGrange, Georgia, and West Memphis, Arkansas—with support from Google—connecting community investment to real, household-level impact.
Call for Presenters: At the Data Center Crossroads
Today, I’m writing to invite you to submit your ideas and recommendations for presenters and sessions for this year’s Rural Renaissance Roadshow. Local control requires local leadership, and it’s a critical time for us to work together as neighbors and colleagues to pick our paths well at the data center crossroads...
Westside Resilience Corridor’s CPET Program Launch Draws Strong Community Response and High Demand for Energy Career Pathways
The Westside Resilience Corridor celebrated the successful launch of its Career Pre-Employment Training (CPET) Program this month, welcoming nearly 100 attendees to the orientation and kickoff session hosted at the Vicars Community Center at Community Church Atlanta.
Decatur, Alabama – “The River City” – to Host the 2026 Rural Renaissance Roadshow: At the Data Center Crossroads
Last time I wrote to you all, I shared that this year’s Roadshow topic is “At the Data Center Crossroads.” AI data centers have become a kitchen table issue – especially in the small towns and rural counties where data center developers are locking up hundreds of acres of potential data center sites. Like any technology, they can be good or bad depending on our intentions. And to that point, we need to come together for some hard conversations about their impact on land, power, local economies, and quality of life for generations to come.