As Director of Subscriber Services, Rashad Williams is at the helm of Groundswell’s effort to provide low-to-moderate-income households with access to clean energy resources, programs, and products that empower them to mitigate both the physical and financial barriers to going solar. As an advocate for social and environmental justice, Rashad is committed to advancing equitable clean energy solutions that center the people closest to the problem.

Rashad provides strategic direction, project governance, and general program oversight to Groundswell’s subscriber services delivery. He coordinates day-to-day operations among the customer support, communications, and data analytics program elements. Highlights of his work include leading product development for Groundswell’s proprietary SharePower™ subscriber management platform, facilitating contract execution and compliance with solar developers, ensuring adherence to local regulatory statutes, and managing program financials. Rashad also serves on the Board of Directors at Out for Sustainability, where he focuses on maintaining the organization's financial stability in his role as Treasurer.

Before devoting his full-time work to Groundswell, Rashad was a development and communications associate at the Atlanta Legal Aid Society. In this role, he managed donor relationships, coordinated public relations, and executed a sharpened communications strategy to build momentum and share community success stories.

A native of Atlanta’s south side, Rashad attended Georgia State University, earning a master’s degree in public policy and a bachelor’s in sociology. When he’s not working to identify solutions that benefit marginalized communities, you can find him reading a good book, discovering new ways to stay active, or traversing the D.C. food scene.