As Director of Subscriber Services, Rashad Williams is at the helm of Groundswell’s effort to provide low-to-moderate income households with access to clean energy resources, information, programs, and products that empower them to mitigate both the physical and financial barriers to going solar. As an advocate for social and environmental justice, Rashad is committed to advancing equitable clean energy solutions that center the people closest to the problem.
Rashad provides strategic direction, project governance, and general program oversight to Groundswell’s subscriber services delivery. He uses a people-centric approach to coordinate various elements of the program including customer support, marketing & communications, software development, and data analytics. With over 5,000 income-qualified subscribers under management, this work directly drives Groundswell’s ability to build community power and share solar savings where they are most needed.
Prior to joining Groundswell, Rashad was a development and communications associate at Atlanta Legal Aid Society, where highlights of his work include conducting a legal needs study to identify and address unmet civil legal issues, planning and promoting fundraising campaign events, and producing the monthly newsletter for a listserv audience of over 20,000 subscribers.
A native of Atlanta’s south side, Rashad attended Georgia State University, where he earned a master’s degree in public policy and a bachelor’s in sociology. When he’s not working to identify solutions that benefit marginalized communities, you can find him reading a good book, discovering new ways to stay active, or traversing the D.C. food scene.