Everywhere across the United States, households with the lowest incomes have the highest electricity bills, often because of old and inefficient housing and appliances. SOUL™ (Save On Utilities Long term) reduces utility bills through energy efficiency, using a “Pay As You Save (PAYS®)” approach to pay for efficiency improvements with energy savings. Groundswell works with our partners at EEtility, a woman-owned B-Corp, to serve municipal and rural utilities and their member-customers. SOUL works for renters and homeowners to deliver energy savings to participating households.