Everywhere across the United States, households with the lowest incomes have the highest electricity bills, often because of old and inefficient housing and appliances. SOUL (Save On Utilities Long term) reduces utility bills through energy efficiency, using a “Pay As You Save (PAYSTM)” approach to pay for efficiency improvements with energy savings. Groundswell works with our partners at EEtility, a woman-owned B-Corp, to serve municipal and rural utilities and their member-customers. SOUL works for renters and homeowners to deliver an average savings of $500 per year per household.