Outreach, Consumer Education & Community Partnerships

Washington, DC’s Solar for All program is a rooftop and community solar program aiming to benefit over 100,000 households with incomes at or below 80% of the area median income. A new case study by the Clean Energy States Alliance profiles the program and the ways its administrators have handled outreach and consumer education over the program’s seven-year history. The study emphasizes the valuable role trusted community-based organizations and community institutions can play. Read the case study here: https://www.cesa.org/resource-library/resource/washington-dc-solar-for-all-program/

The case study covers topics such as addressing distrust or skepticism from potential subscribers and makes recommendations based on the case study’s findings. The lessons learned and recommendations from this case study could be applicable to other states or communities developing and administering low- and moderate-income solar programs. These recommendations include engaging community leaders and organizations early and often, developing effective educational materials, having dedicated contacts to address consumer questions and concerns, and having a dedicated entity responsible for managing subscriptions.


  • Daniel White, DC Department of Energy and Environment
  • Rashad Williams, Groundswell
  • Pamela Nelson, DC Office of the People’s Counsel
  • Matt Ohloff, Clean Energy States Alliance (moderator)


This case study and webinar were developed as part of CESA’s Solar with Justice: Connecting States and Communities project: https://www.cesa.org/projects/solar-with-justice/

This case study is based upon work supported by the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy (EERE) under the Solar Energy Technologies Office Award Number DE-EE0009360.