Energy equity nonprofit Groundswell announced today that LaGrange, GA resident Becca Eiland is joining its team to head up community engagement in Georgia. Eiland will bring with her 20+ years of strategic marketing and planning experience with major brands such as the Atlanta Committee for the Olympic Games (ACOG), Nike and Children’s Healthcare of Atlanta and Sweetland Amphitheatre. 

Based in Washington, DC, Groundswell builds community power. Groundswell works with congregations, local nonprofits, and cities to build community solar projects that share power - from creating job opportunities during construction to connecting with energy efficiency programs that help reduce utility bills for families in need. Groundswell’s work is grounded in the imperative to “love your neighbor as yourself.”

Groundswell CEO Michelle Moore was born and raised in LaGrange, GA and got her start in sustainability at Interface after graduating college in the mid-1990s. Michelle went on to help build the global green building market and become the Chief Sustainability Officer for the Obama Administration, where she helped cut the Government’s energy bill by $11 billion - all inspired by what she learned from the community values and leadership in LaGrange. 

“Groundswell is thrilled to have Becca Eiland on our team to lead our outreach and work in Georgia. From a community solar project we’re working to bring to LaGrange with The Ray, to the green and healthy homes training program we’re kicking off next month, to supporting the Georgia International Business Park’s vision to be the most sustainable business community in the state - we are grateful for for Becca’s leadership and to headquarter our statewide work in LaGrange.”  

Groundswell’s work focuses on connecting solar power and energy efficiency to economic opportunity for our neighbors in need. Everywhere in America, our neighbors who struggle to pay the bills pay the most for energy - typically 10-20% of their total household income - because their homes and appliances are less efficient. This is particularly true in the South because it gets both very hot and cold. Helping our neighbors here reduce their bills strengthens families and communities. 

Eiland’s passion for community development and execution aligns with Groundswell’s work toward equitable energy efficiency, and she will serve as Groundswell’s Georgia representative on the Energy Efficiency for All (EEFA) Coalition, which is dedicated to deploying energy efficiency for low-income families.

As a part of its commitment to the community, Groundswell will host an upcoming workshop in LaGrange for city officials, community leaders, and service providers to provide an introduction to green and healthy homes and how to help families save money. The workshop will cover the LEED (Leadership in Energy and Environmental Design) and WELL building standards as training and implementation tools. 

“I am honored and excited to join the Groundswell team and serve as an extension of their mission-driven work here in LaGrange. We are at the early stages of some very exciting projects that will both help build a stronger community and continue to position LaGrange as a leader in the sustainability movement in the South, in America, and in the world,” said Eiland.