Groundswell's model creates investment and local economic opportunityThrough the power of community purchasing, we make clean energy and efficiency upgrades affordable, while creating investment, jobs and local entrepreneurial opportunity.

Our model is a tool for unlocking an inclusive clean economy that puts community first.

At a time of heightened economic anxiety for working families coupled with disappointment from our leaders, this simple tool has far-reaching power to put communities in control of their own economic futures. We call this model Civic Consumption. 

Our model

Engages community networks like neighborhood associations, faith institutions and membership groups with interest in clean energy upgrades to coordinate individual economic transactions within targeted communities. Trusted members of each group serve as messengers.

Bundles purchasing power across these groups by structuring joint purchases of clean energy or services.

Co-creates the social impacts that the purchase will produce through a structure that incorporates the buyers’ priorities for economic opportunity in their communities. These social impacts can include: funding for community development initiatives, business for local small enterprises and ensuring that new jobs created are fair-wage positions filled by local residents.

Leverages purchasing power for lower prices and social impacts using collective market power to reward businesses that offer competitive prices while also incorporating standards that benefit communities.